i. Position

Role: Worthy Co Digital Marketing Content Creator

  • Hours: 20 hours a week / Part Time

  • Location: Fort Worth, TX

II. Job Description 

Vision of Role

  • The ideal candidate is a highly creative, hard-working, self-starter who is motivated to grow alongside a quickly growing social enterprise brand. The Marketing Content Creator will play a critical role in driving sales, maintaining a strong online presence, and executing a marketing strategy for The Worthy Co. They also must be obsessed with empowering women, have a keen eye for aesthetics and design, and love meeting deadlines!

III. Major Areas of Responsibility 

Direct Report to the Communications Director

  • Work with the Director of Communications to strategize marketing campaigns, promotions, special events, and the comprehensive marketing calendar for The Worthy Co brand.

  • Develop marketing campaigns based on industry trends, seasonal opportunities, and product launches. This includes:

    • Coming up with ideas for discounts and sales and promotional messaging

    • Creatively branding campaigns 

    • Ability to create graphics, flyers, and story templates using Canva 

  • Monitor, evaluate and adjust promotional strategy based on campaign results as well as set goals for future campaigns. 

  • Manage promotions on The Worthy Co website by updating products, changing website banners, creating coupon codes, testing sales/discounts, and reporting analytics

  • Execute an Instagram story strategy for The Worthy Co

    • Posting or delegating Instagram stories 5 days/week

    • Regularly updating story highlights 

    • Stories reflect the voice and aesthetic of each brand, are formatted well, and are free of typos 

  • Complete or delegate all social engagement for The Worthy Co 

  • Intermediate knowledge of and experience with Instagram Reels or TikTok

    • Ideating strategic new video content

    • Filming and compiling aesthetically pleasing video content using an iPhone 

    • Ongoing learner keeping up to date with latest trends and insights  

  • Assist with photoshoot planning and execution 

    • Coordinating schedules across location, models, photographer, and team members

Qualifications + Company Culture

Qualifications

  • Proficiency with Canva 

    • Ability to create graphics, flyers, and story templates

  • Experience managing a social media account 

  • Experience with Shopify preferred 

  • Intermediate knowledge of and experience in photography and using a digital camera 

  • Constantly learning and paying attention to trends and incorporating those into the brand’s content 

  • Organized and skilled at effective time management 

  • Hard-working, energetic, and eager to learn

  • Strong individual problem solving skills 

  • Responsive and a good communicator 

  • Ability to work independently and to be a self-starter

  • Active on at least 1 social media platform 

    • Instagram, TikTok, Facebook

Company Culture

  • Fun environment with lots of passionate people infusing hope where it’s needed most

  • Kingdom-focused atmosphere where the Gospel is the fuel for all that we do

  • High capacity individuals equals a self-motivated team - everyone is trusted to get the job done from start to finish

  • Flexible work environment with a lot of day-to-day autonomy

  • Everyone is able to be responsible for many tasks and moving parts and is comfortable wearing multiple hats at various times

NEXT STEPS

  • Please send a cover letter, resume, and contact information* for references (2 professional references, 1 spiritual reference) to Melissa@thenetfw.com and cc serve@thenetfw.com. Subject line must include: “Marketing Position”

  • Please also take the Culture Index test and email us when you have completed it

    *Should include name, relationship, length of relationship, and contact information. Please do not include letters of recommendation at this time.